Primary Health Care for Diabetes Treatment

Primary Health Care for Diabetes Treatment Ashley Suy Molly is a married 82-year-old woman who is diagnosed with Type II Diabetes and has developed a leg ulcer on her lower left leg. The effects of having leg ulcers impacts Molly’s physical, mental and social health. Physically, Molly’s mobility has declined. She is unable to walk as with every step she takes it causes pain. A lack of physical activity, such as walking has led to weight gain as she has been advised to sit with her leg up as much as possible to speed up the healing process. Molly’s mental well-being would be negatively impacted as she will be mentally stressed from dealing with the leg ulcer and having no mobility to do day-to-day tasks. This disenables her to have independence as she relies on Pat, her husband, to do simple tasks for her as she is immobile which may lead to guilt for relying on him to assist her with daily tasks. The leg ulcer along with immobility will inflict negative effects on Molly’s social health. Not being able to go out to see her friends and her loved ones or spend time outside of home with Pat will cause an abundant amount of stress which will gradually lead to depression. The issues that will be primarily focused on are, Primary Health Care relating to Molly’s Leg ulcer, Principles of Wellness, the Wellness Model, Type 2 Diabetes in regards to Molly’s condition and how an Enrolled Nurse will support Pat through a time of distress of grieving and bereavement. Primary Health Care (PHC) is the primary contact of accessing health care and it is based on the needs of individuals and the country. It focuses on practical, scientifically sound and socially acceptable methods and resources that are made universal for people and families at an affordable cost that individuals and the country can afford to assist with their individual growth and development to maintain a healthy life (Koutoukidis, Stainton, Hughson, 2013, pp. 85-86). Since PHC is based on providing appropriate resources for individuals, Molly should be educated on the different types of services that will allow her to treat her health problem effectively. Some services include, home carers, community service, counsellors and online websites such as Diabetes Australia. As Molly suffers from a Leg ulcer she is evidently unable to participate in her regular community activities like she once use too. PHC encourages services that are scientifically sound and socially acceptable – as well as, relevant to the client. A way that PHC can be beneficial for her is through a home visiting service or physiologists that is subsidised by Medicare. PHC supports the involvement of a multidisciplinary team – integration of services that will assist Molly in the healing process. Nurses, dieticians, physiologist, podiatrists and GPs are the most appropriate types of multidisciplinary members. This team will educate her, Pat and her family with informa tion of diabetes, leg ulcers, proper nutrition, appropriate exercises and activities to promote her health as well as preventing future hospitalisation or illness exacerbations. ‘Wellness’ according to Student Health and Counselling Services (SHCS) (https://shcs.ucdavis.edu/wellness/) ‘is an active process of becoming aware of and making choices towards a healthy and fulfilling life’. The wellness model is a framework that individuals use to become aware of the interconnectedness of each dimension of the wheel and how they play a significant factor to healthy living. The Wellness Model consists of six dimensions: physical, social, intellectual, spiritual, emotional and occupational (Hettler, 1976). A principle of wellness is ‘the self is the only true healer’. This refers to the health professionals assisting individuals during the healing process. However, it is primarily up to ones’ body and mind to heal– as well as allowing time for full recovery. (Hoppers Institute, n.d). Another principle of wellness is ‘Prevention eliminates the need for treatment’. This simply means that the prevention of wellness should predominantly be focused on a solution or an outcome to eliminate the problem so there would not be a need for treatment. These principles apply to Molly as she has health professionals that help facilitate the healing process with dressing the wound three times a week and advising her to recover at home which is allowing time to pass by to allow full recovery. Prevention eliminates the need for treatment principle relates to Molly because she needs to limit the chances of leg ulcers from reoccurring again in the future. So, with a mixture of moderate exercise and a healthy diet it would minimise leg ulcers from occurring again. Another effective way to limit the chances of developing leg ulcers again is by using compression socks or hosiery to allow adequate blood circulation in the leg, thus preventing leg wounds. (Kenny, 2013) Type 2 Diabetes is insulin that is either, unable to produce what the body needs or the cells in the body are unable to use the existing insulin effectively (also known as, insulin resistance). (Falvo, 2014) According to Diabetes Australia (http://www.diabetesaustralia.com.au/Understanding-Diabetes/Diabetes-in-Australia/) an estimated 280 Australian’s develop Diabetes every day. It is the most common form of diabetes, affecting 85 – 90% of all people with diabetes. Although it usually affects adults over the age of 45, it is now affecting younger people even children as young as 3. Research has shown that women over the age of 45 and overweight are more susceptible to getting diabetes. Molly has been diagnosed with type 2 diabetic for 17 years. What happens in the body of a diabetic person is that the pancreas which controls glucose in the body makes less insulin (a hormone). However, if the existing cells in the body are unable to effectively use insulin, it makes it difficult to keep blood glucose levels (BGL) in an optimum range. The pancreatic cells cannot use existing insulin effectively thus, why she has been prescribed oral medication to control her blood glucose lev el. Diabetes contribute to leg ulcers as fatty substances called atheroma develops on the inside lining of the arteries reducing blood flow to various parts of the body. The most commonly affected area is the arteries in the legs – causing a decrease in blood supply to the feet (Kenny, 2014). Diabetic retinopathy is the most common diabetic eye disease. It is caused by changes in the blood vessels of the retina. Blood vessels in the eye may swell, or leak fluid. In some people, abnormal new blood vessels grow on the surface of the retina. A learning program for Molly’s Leg ulcer is a crucial factor in educating her on the prevention of reoccurring leg ulcers. Some teaching methods that would be used are verbal discussions about Diabetes, her eating habits, exercising routine and lifestyle. Since she has put on weight, she feels tired and unwell. A dietician and a local GP will work together to review current blood and other tests that will be mixed together to come up with a suitable diet plan. The dietician will then provide Molly with written information that she will be able to take home to follow, thus achieving her physical health. (Dieticians Associated of Australia, 2014) Another method of teaching is through a physiologist who can demonstrate various low to mild exercise routines where the activities are suitable and safe to follow as well as assist with Molly’s current immobility (Allied Health Profession Australia [AHPA], 2010). As mental health for Molly is a risk factor, beyond blue encourages that maintaining connections with friends, family and the community can prevent feelings of loneliness and isolation and help to stay mentally healthy (Beyond Blue, 2013). This first link is a publication regarding leg ulcers and how to care for them, thus educating Molly on Leg ulcers. Molly will need to read this publication to understand it or have a relative or health professional explain it to her. http://www.awma.com.au/publications/vlu_patient_info_a4_2012-08-21.pdf The second resource that Molly can learn from is the Leg Ulcer Prevention Program (LUPP) which is an electronic multimedia client education package for people receiving care regarding leg ulcers. The program is delivered at home via a nurse’s personal computer, so Molly will not have to move too much. Also, she can listen and watch the multimedia. (Kapp, S; Miller, C; and Donohue, L, 2010) Grief and loss are two major feelings that Pat has encountered as Molly passed. Grief is a response to loss. People experience grief differently; some may go through sadness, anger, anxiety, disbelief, panic, relief or even numbness. (Healey, 2010) To relieve Pat’s grief, an Enrolled Nurse would offer basic reassurance that he is not alone, an opportunity for him to talk about the loss of his wife, encourage him to seek help from other resources if he needs, such as psychologists, counsellors, or mental health services. The Australian Centre for Grief and Bereavement (ACGB) offers support groups that will help participants in many ways. Some of the groups that they offer are Bereaved Partners, Death of a Parent, For Men, Pet Loss and many more. ACGB also shares stories of other people that have gone through loss (Australian Centre for Grief Bereavement, n.d). Another service available is the ‘Compassionate Friends Victoria’, a group that offers ‘men’s space’ where bereaved men go along and discuss issues together. (Compassionate Friends Victoria, 2014) Primary Health care along with the Wellness Model play a major role in the quality of life that Molly has experienced. Type 2 Diabetes has a major affect on Molly’s health, thus contributed to leg ulcers. Pat will gradually move on from grieving over the loss of his wife with the help of support groups. Word Count: 1591 References Donna R. Falvo.(2014). Medical and Psychosocial Aspects of Chronic Illness and Disability (Ed. 5) (p.377) Beyond Blue (2013). Older People and Depression. Retrieved from: http://www.beyondblue.org.au/resources/for-me/older-people hopperinstitue.com. (n.d.).Principles of wellness. Retrieved from http://www.hopperinstitute.com/wellness.html Diabetes Australia (2013). Type II Diabetes. Retrieved from: http://www.diabetesaustralia.com.au/Understanding-Diabetes/Diabetes-in-Australia/ Bill Hettler, MD. (1976). The Six Dimensions of Wellness Model. Retrieved from http://c.ymcdn.com/sites/www.nationalwellness.org/resource/resmgr/docs/sixdimensionsfactsheet.pdf Gabrielle Koutoukidis., Kate Stainton., Jodie Hughson. (2013). Health promotion, education and wellness. In Elizabetch Coady Jane Coulcher (Ed.6), Tabbner’s Nursing Care (pp. 85-86). Tim Kenny. (2013).Venous Leg Ulcers. Retrieved from: http://www.patient.co.uk/health/venous-leg-ulcers-leaflet shcs.ucdavis.edu (n.d) Wellness. Retrieved from: https://shcs.ucdavis.edu/wellness/ compassionatefriendsvictoria.org.au.(2014). Retrieved from Compassionate Friends Victoria: http://www.compassionatefriendsvictoria.org.au/ grief.org.au. (n.d.).Grief.Retrieved from Australia Centre for Grief Bereavement: http://www.grief.org.au/grief_and_bereavement_support/understanding_grief/about_grief Justin Healey. (2010). Coping with Grief and Loss: Vol. 319.Coping with Grief and Loss. Australia: The Spinny Press.

Legalization of Gambling in Ohio Essay -- Papers

Legalization of Gambling in Ohio The words Casinos and Gambling are often associated with gangsters, prostitution, murderers, and all the illegal operations one could think of. Those kinds of stereotypes are picked up in movies like ?Casino? and the countless other gangster and casino related movies that are based in the 50?s, 60?s, and 70?s, but that was then and this is now. ?While there may be some vestigial ties between organized crime and casinos, gambling is now big business? (Weissman 1). ?The term gambling or ?gaming? as the industry calls it, means any legalized form of wagering or betting conducted in a casino, on a riverboat, on an Indian reservation, or at any other location under the jurisdiction of the United States? (National Gambling Impact Study Commission Act). The hobby of gambling is a part of most people lives. Casual bets on the Bulls and Knicks game or a weekend poker game at your buddies house are both forms of gambling. Gambling is a multi-billion dollar industry and Amy J. Seifert said in her article The Stakes that ?gambling has become one of the nation?s fastest growing industries? (Seifert 2). Ohio can get a piece of that if they legalize all forms of gambling. Gambling, like baseball, is a national pastime. Gambling is deeply imbedded in the history of United States. Many settlers in Jamestown had their passageway paid for by the sale of lottery tickets. The revolutionary army was funded by lottery tickets also--Gen. George Washington bought the first one. In the 18th Century, buildings at Harvard, Yale, and Princeton were financed by lotteries (History of Gambling...1). Many people of the 1800?s wouldn?t be caught dead without a deck... ...st. [Online] Available http://www.laketahoe.com/About/Gamhist.htm, February 26, 2007. Kolasky, Bob. Issue of the Week: Fighting Long Odds. [Online] Available http://www.intellectualcapital.com/issues/97/0911/icissue.asp, February 22, 2007 NATIONAL GAMBLING IMPACT STUDY COMMISSION ACT. [Online] Available http://www.ngisc.gov/c-law.html, February 20, 2007 ?Neon Night in Las Vegas.? Encarta Multimedia Encyclopedia. CD-ROM, 2005. Official Report of Votes for Statewide Issue 1. [Online] Available http://www.state.oh.us/sos/dpatlarg.html, March 1, 2007 Seifert, Amy J. The stakes. [Online] Available http://www.churchstreetumc. org/ present2.html, February 28, 2007. Weissman, Robert. A BAD BET Casino Economics and the Politics of Gambling [Online] Available http://prince.essential.org/monitor/hyper/mm1196.04. html, February 10, 2007.

Why College Students Drop Out

College costs a lot of money. Going into college most students do not understand the expenses that come along with it. Tuition increases year by year but the majority of students either do not of black women said financial problems are the reason for them leaving school (â€Å"Money,† 2012). A job can be obtained by them to maintain but in today’s economy it can be hard for college students to find jobs because people that may have already gone to college or not are now accepting jobs that kids in college are trying to be hired for because so many of their jobs have laid everyone off.According to Yen H. , many older people, immigrants or college graduates that are in debt are taking on teenage jobs as they search for jobs within their careers (Yen 2012). Once these kids have figured out they cannot support themselves and their parents cannot or will not support them for one reason or another, they then find themselves with no other option than to leave school. realize i t or are not concerned because they are aided financially by some kind of assistance. Along with tuition, room and board, books, etc. students need personal items for their rooms. Those with cars need gas and they will also need money for all other activities they wish to participate in. 33% of black men and 26% Another reason many students drop out of school is grades. Coming straight out high school some kids do not know the severity of maintaining good grades and a satisfactory standing GPA. Students begin school enjoying the freedom of being on their own and get caught up having fun instead of focusing on their school work.Some students on the other hand may not receive bad grades because of partying but because they are not good test takers. Opponents of No Child Left Behind say standardized tests, â€Å"promotes a narrow curriculum and drill-like â€Å"teaching to the test† (â€Å"Standardized,† 2011). Unlike high school there is not as much homework or extra cr edit to fall back on if one does not do well on tests. There are many students that can obtain course information but do not excel in standardized testing for reasons such as test anxiety or the limitation of the presentation of information.This is why so many students go to class, study the information and then fail the tests. Yen, H. (2010, June 12). More than seven in 10 U. S. Teens Jobless in Summer. USA Today. Retrieved from http://usatoday30. usatoday. com/money/economy/story/2012-06-12/teen-jobs-disappearing/55555506/1 (2012, September 7). Money is a Major Factor in Why Black Students Drop Out of College. Journal of Blacks in Higher Education (Online). Proquest. Retrieved from http://0-search. proquest. com. sheba. ncat. du/docview/1038376120. (2011, July 8). Standardized Testing Pros and Cons: Latest Research Analyzed on New ProCon. org Website. Economics Week. 160. Retrieved from http://0-linksource. ebsco. com. sheba. ncat. edu/FullText. aspx? linkout=http%3a%2f%2fwww. lex isnexis. com%2fus%2flnacademic%2fapi%2fversion1%2fsr%3fshr%3dt%26csi%3d337799%26sr%3d(%2522Standardized%2520Testing%2520Pros%2520and%2520Cons%3a%2520Latest%2520Research%2520Analyzed%2520on%2520New%2520ProCon. org%2520Website%2522)%2bAND%2bDATE%2bIS%2b2011

Czech Republic s Problem Of Poverty - 796 Words

In terms of poverty, Table 2 shows the percentage of the population in Czech Republic compare with the world from 2006 to 2012 who live on less than $1.90 a day. From 2006 to 2012, Czech Republic’s poverty headcount ratio at $1.90 a day has been nearly 0% of population compare to nearly 15% of world population. Not only Czech Republic has a low ratio of poverty headcount at $1.90 a day, but also has the percentage of population living under the at-risk-of-poverty threshold lower than an average of 27-European-countries. In Table 3 provides the percentage of population living under the at-risk-of-poverty threshold which set at 60 percent of national median income after social transfer. It shows that from 2005 to 2014 Czech Republic’s percentage of population living under the at-risk-of-poverty is fluctuated between 8-10%. Furthermore, inequality of income distribution ratio in Table 4, which indicates total disposable income ratio received by the 20% of the population with the highest income to that received by the 20% of the population with the lowest income (Eurostat, 2016a), shows stable rate of inequality around 3.5% since 2005. Gini index is the measurement of inequality level in family income distribution in a country, range from 0-100 which the lower of Gini index means the more equal of income distribution (CIA, no date). Hence, from Table 5, Czech Republic has low level of GINI index with decreased from 27.5 in 2004 to 26.1 in 2012. 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Renaissance and Revolution Did Copernicus - 1485 Words

Using the maps on pages 374 and 380: Mark Protestant countries with a P and Catholic countries with a C. Mark absolute monarchies with an A and parliamentary governments with a P. Where were most Catholic countries located? Where were most Protestant nations? Is there any apparent connection between religious preference and the existence of absolute monarchy? Can you offer an explanation? INTRODUCTION 1. What change did Philippe Aries describe in his work Centuries in Childhood? 2. Why MIGHT it have occurred? Cite 2 reasons (p. 369) The First Big Changes: Culture and Commerce. 1450-1650 A New Spirit. 3. How did Petrarch’s writing in the early Renaissance differ from most writing from the Middle Ages?†¦show more content†¦The Commercial Revolution. 35. What led to European trade rising along with a greater variety of available goods? 36. What did the large influx of gold and silver lead to and who benefitted the most? 37. 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Violent Video Games And Aggression - 1780 Words

Although there are many valid arguments to why violent video games lead to aggression which can turn into potential violate behavior, our group has found research that proves that violate video games do not contribute to aggression as much as the opposing view perceives. We have also found several flaws concerning these results which further supports our position. In addition, although this may be shocking, according to our research, violent video games, when played in the right content, can be beneficial to its players. By looking at the positive effects and lack of correlation between violent video games and aggression, our group will prove and focus on why violent video games are an inadequate excuse to claim when concerning why some minors may become involved in illegal behaviors. First let s take a look at the previous research that has been taken into effect regarding this subject. There have been several issues with research results proposing that violent video games correlate with violate behavior. According to , many aggression measures used regarding this topic have demonstrated poor validity. The measures that represent aggression do not correlate with actual real life acts or behaviors. () Considering this fact alone, we cannot assume that violent video games have a higher connection with aggression if the type of aggression these researchers found do not seem to correlate with the type of aggression children/ teens express when playing violent video games.Show MoreRelatedAggression And Violent Video Games1900 Words   |  8 PagesRunning Head: AGGRESSION RELATES TO VIOLENT VIDEO GAMES 1 Violent Video Games Utilization Relating to Aggression Phyllis Hensel Montana State University-Bozeman Author Note I have written this mini paper/literature review to satisfy the requirements in Dr. Matthew Vess’s Research Design and Analysis II course (Psych. 225). I have been curious in the past regarding this subject, because I have a fourteen year old son that plays a few of these violent video games. I wantedRead MoreViolent Video Game Effects On Aggression3491 Words   |  14 Pages Violent Video Game Effects on Aggression Delaney Granger William Jewell College Author Note Delaney Granger, William Jewell College This research was completed to fulfill requirements for a Psychology Capstone course instructed by Dr. Ray Owens. Correspondence concerning this article should be addressed to Delaney Granger, Psychology Department, William Jewell College, Liberty, MO 64068. E-mail: grangerde@william.jewell.edu â€Æ' Abstract The effect of violent video games has constantly beenRead MoreViolent Video Games Cause Aggression in Violent Video Games Cause Aggression in Children and Should Be Regulated1316 Words   |  6 PagesVideo games have become such a huge popular form of media as they are enjoyed by every people from all age. They can be seen as indispensable sources of entertainment for kids and teenagers, serve as the relaxing and joyful time after working hard. However, why does video game become such a controversial thing and why have many scholars begun to study both the negative and positive side of video games, especially violent video games? After a long time of studying overall the controversy, many scholarsRead More Violent Video Games and Increased Aggression Essay2965 Words   |  12 Pagesbedroom, controller in hand, playing his favorite Nintendo game, Mortal Kombat Trilogy. With such gruesome events such as these happening almost constantly in an ever-increasing number of homes across America, one has to wonder, how is this going to affect our children? We have PlayStations, GameBoys, Nintendo 64s, Sega Dreamcasts, PCs, and more. All of these mediums offer people of all ages, including children, access to interactive, violent experiences such as the one depicted above. From the mediasRead More Violent Video Games and Aggression in Children Essay3450 Words   |  14 Pagesplaying video games has become one of the most popular hobbies worldwide. Not only has the video game industry become a multi-billion dollar industry, but it has attracted people from all age types. While video games today are played by both kids and adults, there are many issues being raised regarding the effects of video games. More particular, is the effect that violent video games may be having on children. Some critics argue that video games are direct indicators of child aggressi on while videoRead MoreEssay on Violent Video Games Raise Aggression1054 Words   |  5 Pagesactivities and games. Video games have become a very popular way to spend time and have fun from the 1970’s up to now. With new developments appeared different video game genres from adventure to racing, but the violent video games appear to be the most popular ones (Shin, 2003), for example: shooters, fighting and video games where you have to eliminate, destroy, or kill your enemies. Video games have become very influential on children and adults (Stafford, 1999). With violent video games humans areRead MoreViolent Video Games Do Not Cause Violence And Aggression1527 Words   |  7 PagesViolent Video Games Over the past few years, the United States has seen violence that has come from the inside of the country. Various high schools, have had shootings inside of them from some of the high school students that go to that specific school. Some experts blame the shootings by categorizing the students as someone who has been tormented and bullied basically most of life, while other experts believe the shootings were caused by the violence in video games. There has been a lot of nation-wideRead MoreEssay on Violent Video Games are the Root Cause of Youth Aggression1157 Words   |  5 Pagesone of the most popular being video games. Video games have come a long way since they were first introduced to the mainstream audience during the 1960’s and 1970’s and have drawn a large amount attraction among people of all ages and culture. However it wasn’t until the Play-station was released that violence became a concern to parents and politics. The level of violence in video ga mes have been in a matter of controversy dating all the way back to the classic games like Pacman and Space InvadersRead MoreArticle Summary : Effect Of Violent Video Games On Youth Aggression1861 Words   |  8 PagesEffect of Violent Video Games on Youth Aggression Beth L. Lynch APUS October 8, 2014 Abstract For many years researchers, parents, and policy makers have been debating the effect of video game violence on levels of youth aggression. In effect, the arguments have been centered on whether or not exposure to violent media has the power to potentiate violence in children, and whether or not this social influence has the ability, barring all other factors, to engender violent behavior inRead MoreDo Violent Video Games Promote Teen Aggression and Violence? 670 Words   |  3 Pagesteenagers playing video games and how it affects the youth mentally. Heavy consumption of violence video games does indeed stimulate a change reaction in the brain waves, but there is no hard evidence stating that those changes causes teenagers to act aggressively and violently. On the contrary, it is a popular beliefs that violence video games does indeed causes teenagers to displayed unpleasant behaviors and actions because that is what they learned and observed from the games. Therefore, parents

Airline Crisis Management on Brand Protection †MyAssignmenthelp

Question: Discuss about the Airline Crisis Management on Brand Protection. Answer: Introduction: Being established by the British government in 1974, the British Airway board was created to manage four airway corporations, namely British overseas airways, British European Airways, Cambrian and northeastern airways. Initially, it was a state organization for 13 years. In 1987, the company got privatised (Michael and Richard). The prosperity of British Airways enhanced with the acquisition of Dan-Air, Caledonian and finally British midland international, in the year 2012. Besides that, at that point in time, the mentioned organization stated increasing its resources by buying 59 Airbus A320, 12 Airbus A380 and 24 Boeing 787 dreamliners. Today, the British Airway is the World's third largest company. Technological quality: This quality refers to the technical parameters that help the company to identify its technological parameters. BA is constantly working on the enhancement of its technical qualities like renewals of its aircraft fleet. Functional quality: In order to enhance the satisfaction of its consumers, BA invests a commendable amount onboarding, checking and departure and arrival of the aircraft so that the experience of the consumers is hassle-free and smooth ( Joep and Joep ). Corporate Image: Being a globally renowned airline company, BAs Corporate image is commendable. The company maintains the image by symbolism, behaviour and communication strategies. BA uses the Broad and narrow funnel in order to enhance its competitive advantage. This funnel, used by BA can be divided into 7 phases, namely, Awareness phase, Interest Phase, Evaluation Phase, decision Phase, Purchase Phase, Revolution phase a Repurchase Phase (Albert). Regular Airline Consumers Low cots consumers Consumers can avail compensation in cases like a flight delay or lost baggage. No extra charges apart from the booking charge are paid by the consumers (John). When both low cost and regular airlines use the same airport, the consumers may feel deceived. No such help to the consumers is provided. Several time consumers are compelled to pay charges to avail extra facilities. In case of usage of the same airport, the consumers get benefitted. Europe and UK being the target market of BA, the company detected the several changes in the retail travel sectors and has modified its strategy accordable to retain and enhances its consumer loyalty (Albert). For instance, in order to cope up with the usage of online booking and searching, the company promotes its business through popular social media platforms. BA has implemented the CRM software in order to manage detailed information about its stakeholders and consumers (John). The mentioned software also helps BA to manage reservation, check-ins and checkouts as well as baggage tracking. When it comes to consumers a the ratio of positive and negative feedback about BA is 3:1. A majority of the staffs of the company are found to be satisfied with their work culture and travel facilities. However, BA should concentrate on enhancing the work-life balance of the employees. In order to enhance the satisfaction of the consumers, the company should provide effective training to its cabin staffs as this is found to be the only concern of the consumers (Michael and Richard). Reference list: Cornelissen, Joep, and Joep P. Cornelissen.Corporate communication: A guide to theory and practice. Sage (2017): 123-127 Grundy, Michael, and Richard Moxon. "The effectiveness of airline crisis management on brand protection: A case study of British Airways."Journal of Air Transport Management28 (2013): 55-61. Hayes, John.The theory and practice of change management. Palgrave Macmillan (2014): 34-36 Mills, Albert J. "Cockpits, Hangars, Boys, and Galleys: Corporate Masculinities and the Development of British Airways?."Insights and Research on the Study of Gender and Intersectionality in International Airline Cultures. Emerald Publishing Limited (2017): 237-263.